Video content creation has become a trending factor in social marketing strategy. And a good number of marketers, products owner, and service providers are adopting this strategy as a sure means of reaching a larger audience. Video Editing Software is typically used for creating quality video content designed to create product and service awareness in order to drive traffic and engagement in real-time.

One may ask why is video content creation becoming a global marketing tool, well the answer is simple. Videos help both businesses and companies to get their prospective customers to understand their products and services better. It also helps to increase traffic and sales and reduces the demand for customer care service support.

Video contents enable marketers, influencers, and content creators to better promote and present the products and services they are offering on major social platforms such as Instagram, Twitter, Facebook, and YouTube channel.

Video editing software has the capability of editing, modifying, and manipulating video files. With a video editor, one can easily remove sections in a video and rearrange it to give a better quality that is eligible for Facebook stores, Instagram monetization, and YouTube monetization.

Research has shown that creating quality and marketable videos for products and services come with great challenge. There are many video editing software with great features and capabilities for creating and editing video content, but choosing the right one is not easy.

If you are looking for video editing software that’ll help you modify and create quality videos. You’re in the right place, this article got you covered. Here, we compiled a good and affordable list of video editing software that’ll help you to put your videos together.

Lists of Video Editing Software on the web

In each of the video editing software featured on this page, our focus is mostly on the features that make them stand out. There have both free and paid versions that help you work according to your needs and specifications. So we’ll be keeping it simple but providing links to their official site for more information.

PowerDirector

PowerDirector is a complete-featured video editing software that let you create your own videos with any kinds of files like video clips, audio tracks, and photos. It is video editing for all creators that is powered by AI technology.

PowerDirector is one of the best video editing software on the web. It has a high intuitive interface and a straightforward design which makes it easy for beginners to create video content on the go. The free version suit all form of your video editing needs.

PowerDirector has robust features and hardware acceleration that satisfies your video editing experience. Providing powerful editing tools to trim, splice, and rotate videos. Control color, brightness, and saturation. Apply effects and transitions with drag & drop. Combine photos and video in one clip using the multi-timeline. Add text, background music, and sounds.

Key Features:

• Professional Level Edits tool: for Mask & Blend, Keyframing, Chroma Key, AI Motion Tracking.
• AI Lifting tool: for Sky Replacement, Object Detection, Wind Removal, Speech Enhancement.
• Customize tool: for Royalty-Free Stock Library, Customizable Titles, Transitions, LUTs & Color Match, Smart Background Music,
• Record and Stream tool: for Screen Recording, Live Streaming, Chroma key and overlay objects.

FilmoraGo

FilmoraGo video editing software is a fun video editing app that makes you feel good with all the essential tools you need to create a professional video.

FilmoraGo Features:

• Editing: for Instant Mode,Preset Templates, Auto Beat Sync, Speed Ramping, split screenrame, Auto Reframe, Motion Tracking, Screen Recorder, Auto Reframe.
• Effects: for Video Effects, Chroma Key, Mask and Blend, AI Portrait, Boris FX, NewBlue FX.
• Audio: for Auto Synchronization, Audio Ducking, Silence Detection.
• Color: for Color Match, Color Correction.

ActivePresenter

ActivePresenter is generally identified as the best Screen Recorder, Video Editor & eLearning Authoring Software. This video editor features all the tools required to record screens, annotate, edit screencast videos, and create interactive eLearning, and training demonstration content.

ActivePresenter is a full-featured editor that permits you to edit and modify audio and video contents. The ActivePresenter supports HTML5 and integrate with Learning Management Systems. This implies, it is designed with eLearning in mind suitable for all purposes.

ActivePresenter Key features:

• Interactive eLearning
• Screen recording
• Advanced editing for Audio and Video
• Multiple output formats

VSDC Editor

VSDC video editor is specially made for editing video files and creating videos of any complexity. The software supports virtually all popular editing formats with rich functionality and an intuitive interface. This allows you to create videos with little effort.

The features of the VSDC editor are special and they include a Non-linear video editor, Visual and audio effects, Blending modes and Instagram-like filters, Masking, Motion tracking, Easy export to social networks, and Subpixel accuracy.

Other amazing features include Support of popular formats, 4K and HD export, Creation of videos for specific multimedia devices, Working with charts, a Video Library, a Video stabilization tool, a YouTube uploader, a Built-in DVD burning tool, and a Video File Converter, Desktop video capture, Video capturing.

Headliner

Headliner can be referred to as the beginner’s video editing software because it makes video creation and editing easy and simple. With Headliner, all you need to do to bring your audio, video, and ideas to the software. Then add animations, captions, gifs, videos, and photos. And finally, export your video and share it across your social accounts.

The features of Headliner include Waveforms, Full Episode, Audio Transcription, Unlimited Videos, Video Transcription, Audio Clipper, Multiple Sizes, 1080p Export, Text Animation, and All Types of Media. Each of the features has a great function that makes video creation fun and cool.

iMovie Video Editor

iMovie is a video editing software for macOS and iOS devices. So, If you are an Android or Windows user, this may not work for you. The iMovie for iOS and macOS are designed to work together. This implies you can start editing a project on your iPhone, then use AirDrop or iCloud Drive to wirelessly transfer it to your iPad.

You can as well send a project you’ve started cutting from your iPhone or iPad to your Mac for finishing touches like color effect correction and animated maps.

Some of the great and amazing features of iMovie video editing software include Studio-Quality Titles, Extra-Special Effects, High-Fidelity Filters, Soundtracks, and Simplified.

OpenShot

When looking for a video editing software with powerful, amazing, and incredible features, OpenShot comes to mind. OpenShot video editor is easy, quick to learn, and use.

Some of the popular features and capabilities are Cross-Platform. Trim & Slice. Animation & Keyframes. Unlimited Tracks. Video Effects. Audio Waveforms. Title Editor. 3D Animations. Slow Motion & Time Effects. Edit Video, 70+ Languages. Simple User Interface